What is an automated lead machine – and how does it work?

Generating leads is the engine that drives any successful business. But it can also be one of the big stumbling blocks to success. When you’re running a business, finding the time to stay on top of everything can be a challenge. Turning interest into leads and eventually sales can be one of the bottlenecks that […]

Measuring ROI – Digital versus traditional marketing

The marketing industry has been turned on its head in the last two decades. The advent of the technological age and its new platforms, including the internet and social media, have transformed the way we can promote and brand our businesses. But do the traditional marketing methods still have a role to play? It’s all […]

How to work out the lifetime value of a customer

What value does a customer bring to your business during their life cycle? There are various ways of defining and working out the exact values, but one thing is for sure – understanding the customer life cycle is pivotal to the long-term success of your business. Customer lifetime value, also known as CLV, is a […]

10 businesses that could benefit from an automated lead machine

Lead generation and marketing are becoming increasingly automated, saving small businesses time and energy when chasing up leads. Over the last decade or so, the technology has improved vastly, meaning more and more types of businesses can benefit from this kind of automated lead generation. Here we take a closer look at the different kinds […]

Setting marketing budgets in 2020

As we near the end of another year, and another decade, and the holiday season approaches, it can be all too easy to start winding down. However, this is a crucial time for getting a head start on next year. Use this time to plan properly and you can set yourself up for success in […]

The difference between a web page and a landing page

If you’ve been delving into digital marketing, you may have heard of the terms ‘web page’ and ‘landing page’. At first glance, the two appear to be very similar but the reality is that they have some key differences. Understanding exactly how they differ could help you decide which is more effective for your business […]