A recurring theme for just about every marketer or business owner is how to drive traffic to their website. The never-ending desire for a business or organisation is to get more customers and in today’s digital world, it’s all about being online. But just being online is no longer enough; consumers have a multitude of […]
What makes for a good online store? Is it eye-catching graphics, optimal usability, or the ability to track and focus on the perfect customers? The answer is all of the above. And with Shopify, creating the perfect online platform for your business has never been easier. You don’t need a degree in business, marketing, or […]
If you’re one of the thousands of businesses across the UK required to close their doors for the next four weeks, you may well be feeling a little despondent. This year has been tough for companies in all industries, with people everywhere working incredibly hard to keep their businesses going through these turbulent times. The […]
When recessions happen, as is the case right now following two quarters of negative growth, the temptation is to tighten belts, pull back on the spending and try to ride out the storm. In some respects this makes sense, especially perhaps when it comes to personal finance. But the financial wellbeing of your business is […]
The last few months have been difficult for almost all businesses. Many have simply gone into survival mode, reducing costs and expenditure and hoping to see out the tough times intact. But what if these challenging circumstances don’t just magically disappear? It’s not enough to bury your head in the sand and hope for the […]
As a small business, finding the time and expertise to market yourself successfully is a major obstacle. So much of your day is simply taken up with the day to day operations, that building the skills to market yourself can be a step too far. Finding the resources to employ someone in-house to do it […]
There is a view in some circles that email marketing isn’t worth the effort. There’s a similar view that keeping a blog is more trouble than it’s worth. Yet no matter how many times email marketing and blogs are written off over the years, they keep coming back to prove their worth. And there are […]
Having been around since 2003, which is almost the prehistoric period in terms of web development platforms, WordPress has become the world’s most popular website creation tool. Starting life as a blogging software, it soon became clear that people really liked the idea of using its clear and easy construction to develop whole sites. Starting […]
What is your time worth? It sounds like a deep and meaningful existential question. After all, time for all of us is running out.
Until a few years ago, no one had really heard of the term Millennials. But today it’s everywhere. Millennials are shaping the way marketers are targeting their message, largely because it is they who are driving the culture, and having the biggest impact across society.