Find Out Why Generational Marketing Is So Effective

Generational marketing is a form of marketing that targets people from different generations. This is done in order to reach a greater audience and gain more customers. There are five generations: the Baby Boomers, Generation X, Generation Y, Millennials and Generation Z. By understanding the demographics of these four generations, digital marketing experts are able […]

How and Why You Should Use the Speed Test in Chrome

Do you know how fast or slow your internet speed is? If you’ve found it takes a long time to download a file on your computer or a film on your smart TV, or it’s taking an age to get certain tasks done on your laptop or mobile device, a lack of internet speed could […]

Easy Ways to Get More Visitors on Your Website

A recurring theme for just about every marketer or business owner is how to drive traffic to their website.  The never-ending desire for a business or organisation is to get more customers and in today’s digital world, it’s all about being online.  But just being online is no longer enough; consumers have a multitude of […]

Top 10 Reasons Why We Love Shopify

What makes for a good online store? Is it eye-catching graphics, optimal usability, or the ability to track and focus on the perfect customers? The answer is all of the above. And with Shopify, creating the perfect online platform for your business has never been easier. You don’t need a degree in business, marketing, or […]

Making the most of a month of lockdown

If you’re one of the thousands of businesses across the UK required to close their doors for the next four weeks, you may well be feeling a little despondent. This year has been tough for companies in all industries, with people everywhere working incredibly hard to keep their businesses going through these turbulent times. The […]

Marketing during a recession

When recessions happen, as is the case right now following two quarters of negative growth, the temptation is to tighten belts, pull back on the spending and try to ride out the storm. In some respects this makes sense, especially perhaps when it comes to personal finance. But the financial wellbeing of your business is […]

Maximising online enquiries during COVID-19

The last few months have been difficult for almost all businesses. Many have simply gone into survival mode, reducing costs and expenditure and hoping to see out the tough times intact. But what if these challenging circumstances don’t just magically disappear? It’s not enough to bury your head in the sand and hope for the […]

The benefits of having one agency controlling all aspects of your marketing

As a small business, finding the time and expertise to market yourself successfully is a major obstacle. So much of your day is simply taken up with the day to day operations, that building the skills to market yourself can be a step too far. Finding the resources to employ someone in-house to do it […]

Email marketing – The benefits of a monthly e-shot blog

There is a view in some circles that email marketing isn’t worth the effort. There’s a similar view that keeping a blog is more trouble than it’s worth. Yet no matter how many times email marketing and blogs are written off over the years, they keep coming back to prove their worth. And there are […]

The benefits of a WordPress website

Having been around since 2003, which is almost the prehistoric period in terms of web development platforms, WordPress has become the world’s most popular website creation tool. Starting life as a blogging software, it soon became clear that people really liked the idea of using its clear and easy construction to develop whole sites. Starting […]