Marketing during a recession

When recessions happen, as is the case right now following two quarters of negative growth, the temptation is to tighten belts, pull back on the spending and try to ride out the storm. In some respects this makes sense, especially perhaps when it comes to personal finance. But the financial wellbeing of your business is […]

Maximising online enquiries during COVID-19

The last few months have been difficult for almost all businesses. Many have simply gone into survival mode, reducing costs and expenditure and hoping to see out the tough times intact. But what if these challenging circumstances don’t just magically disappear? It’s not enough to bury your head in the sand and hope for the […]

The benefits of having one agency controlling all aspects of your marketing

As a small business, finding the time and expertise to market yourself successfully is a major obstacle. So much of your day is simply taken up with the day to day operations, that building the skills to market yourself can be a step too far. Finding the resources to employ someone in-house to do it […]

Email marketing – The benefits of a monthly e-shot blog

There is a view in some circles that email marketing isn’t worth the effort. There’s a similar view that keeping a blog is more trouble than it’s worth. Yet no matter how many times email marketing and blogs are written off over the years, they keep coming back to prove their worth. And there are […]

The benefits of a WordPress website

Having been around since 2003, which is almost the prehistoric period in terms of web development platforms, WordPress has become the world’s most popular website creation tool. Starting life as a blogging software, it soon became clear that people really liked the idea of using its clear and easy construction to develop whole sites. Starting […]

How much is your time worth?

What is your time worth? It sounds like a deep and meaningful existential question. After all, time for all of us is running out.

Marketing to Millennials is a must for B2B businesses

Until a few years ago, no one had really heard of the term Millennials. But today it’s everywhere. Millennials are shaping the way marketers are targeting their message, largely because it is they who are driving the culture, and having the biggest impact across society.

Marketing to Millennials is a must for B2B businesses

Until a few years ago, no one had really heard of the term Millennials. But today it’s everywhere. Millennials are shaping the way marketers are targeting their message, largely because it is they who are driving the culture, and having the biggest impact across society. At the moment, Millennials make up around 35% of the […]

Heard of SEO – but what about SEM?

These days, anyone with even a passing familiarity with web marketing knows that SEO stands for search engine optimisation. This is the process through which companies can boost the popularity of their website by including keywords in their content and targeting certain phrases and terminology. But what about SEM? This is a lesser-known term, which […]

Why Google AdWords work

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