Setting marketing budgets in 2020

As we near the end of another year, and another decade, and the holiday season approaches, it can be all too easy to start winding down. However, this is a crucial time for getting a head start on next year. Use this time to plan properly and you can set yourself up for success in […]

The difference between a web page and a landing page

If you’ve been delving into digital marketing, you may have heard of the terms ‘web page’ and ‘landing page’. At first glance, the two appear to be very similar but the reality is that they have some key differences. Understanding exactly how they differ could help you decide which is more effective for your business […]

The benefits of a WordPress website

Having been around since 2003, which is almost the prehistoric period in terms of web development platforms, WordPress has become the world’s most popular website creation tool. Starting life as a blogging software, it soon became clear that people really liked the idea of using its clear and easy construction to develop whole sites. Starting […]

How much is your time worth?

What is your time worth? It sounds like a deep and meaningful existential question. After all, time for all of us is running out.

Google Ads on ecommerce site: How you can track your ROI

You’ve just started a new AdWords campaign on your ecommerce site. It seems like a great way to try and drive some sales on your site. However, once you’ve invested the money you suddenly realise that you have no real way of telling if it is working as hard for you as it could be. […]

Why the Facebook Boost button might not be doing you any favours

As a business of any size, you will almost certainly have a Facebook page (and if you don’t then you definitely should – but that’s a blog post for another day). When using your Facebook account you’ve probably seen or even used the Boost Post button. Why wouldn’t you? It sounds like a great idea. […]

Marketing to Millennials is a must for B2B businesses

Until a few years ago, no one had really heard of the term Millennials. But today it’s everywhere. Millennials are shaping the way marketers are targeting their message, largely because it is they who are driving the culture, and having the biggest impact across society.

Marketing to Millennials is a must for B2B businesses

Until a few years ago, no one had really heard of the term Millennials. But today it’s everywhere. Millennials are shaping the way marketers are targeting their message, largely because it is they who are driving the culture, and having the biggest impact across society. At the moment, Millennials make up around 35% of the […]

How and where to spend £100 on Facebook advertising

It’s not exactly news to anyone that Facebook is one of the world’s most effective advertising platforms. It has a global reach that is unparalleled in human history, allows you to target your core demographic and interact with customers, and provides exceptional PR opportunities. Around 94% of businesses have invested in Facebook advertising and two […]

Heard of SEO – but what about SEM?

These days, anyone with even a passing familiarity with web marketing knows that SEO stands for search engine optimisation. This is the process through which companies can boost the popularity of their website by including keywords in their content and targeting certain phrases and terminology. But what about SEM? This is a lesser-known term, which […]