The benefits of a WordPress website

Having been around since 2003, which is almost the prehistoric period in terms of web development platforms, WordPress has become the world’s most popular website creation tool. Starting life as a blogging software, it soon became clear that people really liked the idea of using its clear and easy construction to develop whole sites. Starting […]

How much is your time worth?

What is your time worth? It sounds like a deep and meaningful existential question. After all, time for all of us is running out.

Google Ads on ecommerce site: How you can track your ROI

You’ve just started a new AdWords campaign on your ecommerce site. It seems like a great way to try and drive some sales on your site. However, once you’ve invested the money you suddenly realise that you have no real way of telling if it is working as hard for you as it could be. […]

Why the Facebook Boost button might not be doing you any favours

As a business of any size, you will almost certainly have a Facebook page (and if you don’t then you definitely should – but that’s a blog post for another day). When using your Facebook account you’ve probably seen or even used the Boost Post button. Why wouldn’t you? It sounds like a great idea. […]

Marketing to Millennials is a must for B2B businesses

Until a few years ago, no one had really heard of the term Millennials. But today it’s everywhere. Millennials are shaping the way marketers are targeting their message, largely because it is they who are driving the culture, and having the biggest impact across society.

Marketing to Millennials is a must for B2B businesses

Until a few years ago, no one had really heard of the term Millennials. But today it’s everywhere. Millennials are shaping the way marketers are targeting their message, largely because it is they who are driving the culture, and having the biggest impact across society. At the moment, Millennials make up around 35% of the […]

How and where to spend £100 on Facebook advertising

It’s not exactly news to anyone that Facebook is one of the world’s most effective advertising platforms. It has a global reach that is unparalleled in human history, allows you to target your core demographic and interact with customers, and provides exceptional PR opportunities. Around 94% of businesses have invested in Facebook advertising and two […]

Heard of SEO – but what about SEM?

These days, anyone with even a passing familiarity with web marketing knows that SEO stands for search engine optimisation. This is the process through which companies can boost the popularity of their website by including keywords in their content and targeting certain phrases and terminology. But what about SEM? This is a lesser-known term, which […]

Why Google AdWords work

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The importance of having active social media accounts

[et_pb_section fb_built=”1″ _builder_version=”3.0.47″][et_pb_row _builder_version=”3.20.2″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.0.47″][et_pb_text _builder_version=”3.20.2″ header_font=”||||||||”] Social media has been around for a while, especially when considered in the context of the fast-paced world of online marketing. In fact, it has been in existence for so long that some companies seem to be under the impression that they no longer […]