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Heard of SEO – but what about SEM?

Heard of SEO – but what about SEM?

These days, anyone with even a passing familiarity with web marketing knows that SEO stands for search engine optimisation. This is the process through which companies can boost the popularity of their website by including keywords in their content and targeting...
Why Google AdWords work

Why Google AdWords work

If you’re a small business owner, then the prospect of using Google AdWords can be both incredibly exciting and very daunting. That’s because, like most people, you have probably heard the stories from people who have had incredible success, and also contradictory...