These are the Marketing Buzz Words You Need to Know in 2022

When you are focusing on digital marketing, there are a variety of tips and tricks. So, the evolution of the digital marketing world brings many buzzwords, many of which are still relatively new. We’ve listed some of the key marketing buzzwords you need to know in 2022. 5 Marketing Buzz Words Everyone Needs to Know […]

Tips to improve Instagram engagements

Driving traffic to your business’s social media platforms and website is vital for its success. This time we’re looking at how you can achieve more likes, shares and comments on your Instagram profile this year. Since “13% of everyone on Earth is on it” it’s time you made your business Instagram-savvy. There are plenty of […]

Top Tips on Converting Social Media Followers into Paying Customers

Today, people are more likely to make a purchase from a business that they follow on social media. This is because social media platforms help to boost industry authority by highlighting how active and knowledgeable a business is online. Social media also drives traffic to your website, giving you the chance to convert them into […]

Find Out Why Generational Marketing Is So Effective

Generational marketing is a form of marketing that targets people from different generations. This is done in order to reach a greater audience and gain more customers. There are five generations: the Baby Boomers, Generation X, Generation Y, Millennials and Generation Z. By understanding the demographics of these four generations, digital marketing experts are able […]

How and Why You Should Use the Speed Test in Chrome

Do you know how fast or slow your internet speed is? If you’ve found it takes a long time to download a file on your computer or a film on your smart TV, or it’s taking an age to get certain tasks done on your laptop or mobile device, a lack of internet speed could […]

Easy Ways to Get More Visitors on Your Website

A recurring theme for just about every marketer or business owner is how to drive traffic to their website.  The never-ending desire for a business or organisation is to get more customers and in today’s digital world, it’s all about being online.  But just being online is no longer enough; consumers have a multitude of […]

Facebook Announces New Commerce Products and Platforms to Sell On

In recent years, the internet is one of the most used means of marketing available. Every organisation, regardless of their size and stature, will take to the world wide web in order to promote their products and services to a diverse audience. The most popular site used for such marketing purposes is Google, followed by […]

Top 10 Reasons Why We Love Shopify

What makes for a good online store? Is it eye-catching graphics, optimal usability, or the ability to track and focus on the perfect customers? The answer is all of the above. And with Shopify, creating the perfect online platform for your business has never been easier. You don’t need a degree in business, marketing, or […]

Making the most of a month of lockdown

If you’re one of the thousands of businesses across the UK required to close their doors for the next four weeks, you may well be feeling a little despondent. This year has been tough for companies in all industries, with people everywhere working incredibly hard to keep their businesses going through these turbulent times. The […]

Marketing during a recession

When recessions happen, as is the case right now following two quarters of negative growth, the temptation is to tighten belts, pull back on the spending and try to ride out the storm. In some respects this makes sense, especially perhaps when it comes to personal finance. But the financial wellbeing of your business is […]