Driving traffic to your business’s social media platforms and website is vital for its success. This time we’re looking at how you can achieve more likes, shares and comments on your Instagram profile this year. Since “13% of everyone on Earth is on it” it’s time you made your business Instagram-savvy.
There are plenty of options open to you from “creating memes to hosting giveaways – there are tons of tactics to engage with your community and see…” with “creating memes to hosting giveaways – there are tons of tactics to engage with your community and see your metrics skyrocket”.
- Post regularly
One of the most important things you can do to maximise your business’s social media platforms is to post regularly, so that you have an active presence. However, you need to get the balance right. Posting “too often will leave your followers feeling overwhelmed and give you a negative reputation. Do this for too long and they’ll unfollow you”.
- Use Instagram video subtitles and closed captions
“Videos rule social media-because of their ease of consumption, ability to engage and retain the viewer’s attention. These are some of the many reasons why 54% of social media users are eager to see more videos from brands they love.” By adding subtitles or closed captions to your videos you maximise their efficacy.
- Host an Instagram contest
Giveaways are great for businesses! Who doesn’t love winning free stuff? To make your contest a success, here are the 7 steps you should follow to make your Instagram contest a hit:
You’ll soon see your Instagram followers doubling!
- Create Polls
By creating polls, you are encouraging your audience to engage far more with your social media platform than by posting a question with a simple photograph. You can benefit from creating polls in more ways than one. You can use the data you gain in the polls to tailor-make your business. For example, if you run a café, you could ask ‘Would you rather have chocolate fudge cake or a lemon and blueberry loaf?’ You can then post with the results later that day to wet your audience’s appetite for the next day. The following day when you have created the cake that was the most desirable, you can post photos of the finished product.
- Timing is key! So, post at the right time of the day for your demographic
Unless “you know when they are active, you won’t have much success reaching them at the right time, … so it’s important that you learn how to find your target audience on Instagram and discover the best Instagram targeting tactics to reach them”. Use all of the social media demographics available to help you tailor-make your posts.
Alongside using the right hashtags, making sure your posts are always accompanied by a video or a photograph, and using our Top 5 Tips will soon see your Instagram engagements improving. In the increasingly digital age in which we are living, it is vital to make sure that your business is always one step ahead of the game.
Get in touch to find out how we can help you make the most of your Instagram to build and engage with your online audience.