Tips to improve Instagram engagements

Driving traffic to your business’s social media platforms and website is vital for its success. This time we’re looking at how you can achieve more likes, shares and comments on your Instagram profile this year. Since “13% of everyone on Earth is on it” it’s time you made your business Instagram-savvy. There are plenty of […]

Top Tips on Converting Social Media Followers into Paying Customers

Today, people are more likely to make a purchase from a business that they follow on social media. This is because social media platforms help to boost industry authority by highlighting how active and knowledgeable a business is online. Social media also drives traffic to your website, giving you the chance to convert them into […]

Find Out Why Generational Marketing Is So Effective

Generational marketing is a form of marketing that targets people from different generations. This is done in order to reach a greater audience and gain more customers. There are five generations: the Baby Boomers, Generation X, Generation Y, Millennials and Generation Z. By understanding the demographics of these four generations, digital marketing experts are able […]