A recurring theme for just about every marketer or business owner is how to drive traffic to their website. The never-ending desire for a business or organisation is to get more customers and in today’s digital world, it’s all about being online. But just being online is no longer enough; consumers have a multitude of choices to make. So, how do you get more visitors to your website?
Social media marketing
According to Social Media Examiner, nearly 9 in 10 marketers say that social media has increased their website traffic. Social media is an absolute must for any business looking to drive traffic to their website. But taking advantage of the opportunity to showcase your products and services via your social media platforms isn’t a once-a-week activity. Social media moves quickly and it won’t be long before your latest news becomes old news.
- Create a social media plan to post content across your social media platforms at least once a day.
- Avoid using the same content every day.
- Make sure your content is engaging, informative, tells a story and includes a call-to-action (CTA).
- Use imagery – social media users react to visual stimuli much more effectively than just text. Use photos, videos, infographics, tables, webinars, podcasts, interviews and other visual forms to get noticed, and remembered.
- Avoid using the same content on each social media platform. If you use Facebook and Instagram, more visual content works much better whereas with Twitter, it is more text based. Mix it up a bit; many social media users will follow you on different platforms so keep your content original and unique.
- Engage with customers and create conversations. Try out a survey and analyse the results.
- Add your posts to your Google My Business account to connect your content with online searches, helping Google to further verify your business.
Consider repurposing old content, such as re-writing an old blog with new statistics, a change of focus or in an ‘interview style’.
SEO is not dead!
In fact, SEO is as important as ever. With Google changing their search algorithms and other search engines getting more clever, on-page search engine optimisation is becoming a standard requirement for any business or organisation.
Since the coronavirus pandemic, more and more people are online and using search engines to find solutions to their problems, including local suppliers. Local SEO is the latest trend and targets your local audience. Search queries including ‘near me’, ‘local to me’ and ‘where to buy’ have increased by more than 200% in the past two years, and a 250%-plus rise in mobile searches using the term ‘store open near me’.
In addition, searching via mobile devices has also significantly increased. In fact, 60% of smartphone users end up contacting a business directly via search results, particularly if there is a ‘click to call’ option.
Studies have shown that SEO and local SEO drives 1000%-plus more traffic to business websites than organic social media.
When nearly half of all Google searches are looking for local information, if your business is not optimised for local searches, you will be missing out on attracting new customers and driving traffic to your website.
- Google My Business – if you’ve not heard of Google My Business (GMB), you need to do some research immediately. GMB is the top local search facility; it is an online local business directory where potential customers can find your business and leave online reviews. Google uses GMB to verify your business as legitimate and could even give you sidebar space in a Google local search. To optimise GMB:
- Create and verify your GMB page.
- Utilise Google Posts in your account.
- Encourage customers to write and share reviews online.
- Make sure you respond to your reviews and include key search parameters, such as location and your company name.
- On-page SEO – optimise your website to include title and header tags, meta headings and meta descriptions incorporate your main keywords, and all images, tables, videos, podcasts, interviews and any other visual content has been given a title and description.
- User experience – with Google’s Page Experience algorithm update, your online content must be easy to read, easy to navigate, easy to search and quick to load for users. How you structure your page content, making headings and subheadings clear, using bullet points and text boxes and breaking up your content into paragraphs delivers a streamlined user experience.
- Custom-designed websites – off-the-shelf websites are one thing but when you need to deploy the latest search engine optimisation tactics, a custom-designed website will give you far greater flexibility, especially when it comes to ecommerce websites. Using a professional web design company will ensure not only do you have a website that meets your needs and is scalable for the future, but they also know how to ensure your website is fully optimised.
Online marketing, also known as digital marketing, is key in boosting website traffic for your business. Creating an online marketing strategy is essential if you want to make an impact in the digital world of business. If marketing isn’t your thing, then there are plenty of people who know what works when it comes to how to market your business. .
Whether it’s social media marketing or pay-per-click (PPC) ads or any other form of online marketing, a crucial aspect is to ensure that your ads are aligned with the rest of your online content, be it your website, landing pages, social media platforms or local SEO online directories.
You also need to understand your local target audience and tailor your online marketing to meet their needs, as well as address their ‘pain points’. It’s not enough to simply send them a barrage of information about your products and services. You’ve got to engage with your audience through your online marketing, solve their problems and engage with customers by creating conversations. Raising brand awareness is one thing; building brand loyalty and customer trust takes a lot more ongoing effort.
We deliver professional custom-designed websites and ongoing expert support to companies of all sizes. We ensure that every website we design and build meets your requirements, is fully optimised and user-friendly. Not sure if your website is working for you? We can help you work out where improvements can be made on your website so get in touch today.
If you’d like a hand with anything from Web Design to Facebook and Instagram Ads or Google Ads to SEO, get in touch today. We really can help you transform the way you sell your products and services online. And don’t forget to follow us on social media and check back on our blog for more top tips.