There is a view in some circles that email marketing isn’t worth the effort. There’s a similar view that keeping a blog is more trouble than it’s worth. Yet no matter how many times email marketing and blogs are written off over the years, they keep coming back to prove their worth. And there are some very good reasons why an email marketing campaign might be good for your business – especially when combined with your blog. Keep reading to find out more.
One of the most obvious advantages of an email shot is that it’s low cost, especially when compared to mainstream marketing channels. If you make a small investment in automation software, it’s even quicker and more cost-effective.
E-mail shots are directed at an audience that is already engaged with what you do. That’s why they have provided you with an email address. This means you can have much higher conversion rates than other forms of marketing. Linking to your blog also means you are giving them direct access to quality and relevant content.
Easy to do
Unlike some other forms of marketing, writing a blog and then creating an email send-out is not complicated. You don’t need an in-depth knowledge of analytics or social media marketing; you just need to know your business and your target market. The rest is easy.
Easy to measure
Following on from the point above, email marketing is easy to quantify. You can easily track how many emails have been opened and how many links have been clicked without having to really drill down into the details.
One of the main benefits of email is that it has a global reach. Unlike some other marketing platforms which only allow you to target local areas, email has no geographical boundaries. That means you can spread your business possibilities across the whole world, making sales in markets you otherwise would never have been able to access.
One of the main drawbacks of some other forms of marketing is that it can take days, weeks, months or even years to assess its impact. But with an e-shot you can see more or less instantly if your marketing efforts are working.
Return on investment
All of the above are important benefits of using email marketing to promote your blog. But the bottom line with any marketing campaign almost always boils down to one thing: return on investment.
An email shot with blog links offers almost unrivalled return on investment, largely because it costs so little to set up and because you are targeting people who already have an interest in your product. Yes, there may be more exciting and modern marketing platforms out there, and email is hardly an innovative way to push your product, but the facts speak for themselves – it works.
You can’t afford to ignore the power of email marketing, and in combination with the content and SEO power of a blog, it’s even better for business.