What is an automated lead machine – and how does it work?

Generating leads is the engine that drives any successful business. But it can also be one of the big stumbling blocks to success. When you’re running a business, finding the time to stay on top of everything can be a challenge. Turning interest into leads and eventually sales can be one of the bottlenecks that […]

Measuring ROI – Digital versus traditional marketing

The marketing industry has been turned on its head in the last two decades. The advent of the technological age and its new platforms, including the internet and social media, have transformed the way we can promote and brand our businesses. But do the traditional marketing methods still have a role to play? It’s all […]