Marketing to Millennials is a must for B2B businesses

Until a few years ago, no one had really heard of the term Millennials. But today it’s everywhere. Millennials are shaping the way marketers are targeting their message, largely because it is they who are driving the culture, and having the biggest impact across society. At the moment, Millennials make up around 35% of the […]

How and where to spend £100 on Facebook advertising

It’s not exactly news to anyone that Facebook is one of the world’s most effective advertising platforms. It has a global reach that is unparalleled in human history, allows you to target your core demographic and interact with customers, and provides exceptional PR opportunities. Around 94% of businesses have invested in Facebook advertising and two […]